The present and future of post production business and technology | Philip Hodgetts

Archive for September 11th, 2010

The Terence and Philip Show Ep 8 is now available. http://bit.ly/buAnvV

The movie studios are pushing to release movies to cable, on-demand much closer to theatrical release. Starting with the fact that cinemas are not in the movie business and the cinema release is promotion for DVD sales. Plus what is the effect of the aging Television audience on the Networks, along with time-shifting (and skipping commercials)? Appointment Television is dead. The one common theme is changing business models: you can only sell scarcity so what are the implications for production?Are Apps the future of viewing content and providing an experiences around the content? Is the democratization of production going to lead to the end of production as we know it? What can we learn from the outliers? Is branded entertainment the replacement for advertising support?

And finally, do we have to care less about quality and finish, if budgets drop further?

If you’re not paying for it, you’re not the customer; you are the product being sold. http://bit.ly/cwgr4x

This is (yet another) reason why I don’t like advertising. Effectively whoever makes the program (website, etc) is not interested in me, only that they can sell me out to advertisers who’s content I do not want to see (99% of the time).

I am not a product to be sold.

September 2010
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