McDonald’s finds another channel

McDonald’s finds another channel to take its story to the market http://t.co/iAKkCFvv

This must be close to the ultimate branded media project!  Over the last five years it’s become increasingly obvious that branded media – production funded directly by the “brand” – will be a major funding channel in the future. Instead of renting an audience from an intermediary (TV/Cable channel) they buy them directly by funding the production. Continue reading McDonald’s finds another channel