Categories
Business & Marketing The Business of Production

“Bully”, Ratings and an Open Apple Media Store [Updated 4/6]

I just got back from an early screening in LA for “Bully”, which is currently famous for the outrageous R rating from the MPAA. I’ll get back to the rating, but first a quick comment on the feature documentary.

Categories
Distribution Item of Interest The Business of Production

McDonald’s finds another channel

McDonald’s finds another channel to take its story to the market http://t.co/iAKkCFvv

This must be close to the ultimate branded media project!  Over the last five years it’s become increasingly obvious that branded media – production funded directly by the “brand” – will be a major funding channel in the future. Instead of renting an audience from an intermediary (TV/Cable channel) they buy them directly by funding the production.