I just got back from an early screening in LA for “Bully”, which is currently famous for the outrageous R rating from the MPAA. I’ll get back to the rating, but first a quick comment on the feature documentary. (more…)

McDonald’s finds another channel to take its story to the market http://t.co/iAKkCFvv

This must be close to the ultimate branded media project!  Over the last five years it’s become increasingly obvious that branded media – production funded directly by the “brand” – will be a major funding channel in the future. Instead of renting an audience from an intermediary (TV/Cable channel) they buy them directly by funding the production. (more…)