The present and future of post production business and technology | Philip Hodgetts

Archive for May 27th, 2010

Must Read: CCIA Sets US IP Czar Straight On Intellectual Property http://bit.ly/9dlsYw Long article, longer submission. Great background.

First the CCIA demolishes the bogus arguments (and stats) of the Pro-stricter-IP-laws crowd, and then points out why more restrictions and more legislation is almost certainly the wrong approach.

Of course, after going through the fallacies, the filing gets to specific policy recommendations, wisely going back to the ProIP bill’s language, highlighting how the purpose of the IP Czar is really supposed to be about true criminal infringement and counterfeiting, and arguing that any enforcement should be focused on those issues, rather than stepping in on civil disputes in what is, effectively, a business model problem. The filing also points out that diplomats enforcing US IP policy around the world are often uneducated in the balance of interests that IP law is supposed to hold, and frequently just push for greater laws and restrictions, without understanding the harm it causes. Along those lines, the CCIA takes the time to express its grave concerns over ACTA — noting its broad scope and potential harm both in the US and abroad.

and the conclusion to the document:

The spread of the global Internet has facilitated the unauthorized and at times infringing distribution of certain forms of intellectual property, especially copyright-protected content. The ease and minimal cost of copying makes meaningful enforcement costly and difficult. This widely recognized problem has stirred passionate debate about how the problem should be handled by copyright owners, the government, and third parties. This problem is amplified and complicated by the importance of both the content and Internet industries in the U.S. export market, as well as and demands for the U.S. to assert leadership at the international level. This creates a danger of rigid, oversimplified policies toward infringement that (a) make little sense in other intellectual property domains, and (b) undermine the perceived legitimacy of the global intellectual property system. 

The solutions to the real and perceived problems the disruptive technology of the Internet has caused for certain entertainment and luxury goods companies cannot be solved by greater government intervention or by shifting more costs to Internet companies. Rather, the solution lies in the evolution of business models to adapt to the new realities of the marketplace.

May/10

27

VLC continues to be swiss army knife of video playback

VLC continues to be swiss army knife of playback. http://bit.ly/9swyPw New version supports H.264 hardware accel. and WebM/VP8.

The release of a standalone player for WebM video represents a significant step for the adoption of the new video format. Up until now, users had to download special nightly builds of Firefox, Chrome or Opera to play WebM videos on their systems, and not everyone is committed to running what can essentially be considered an unstable browser version on their machine. VLC’s website also warns visitors that the new release candidate is “aimed at power-users,” but the release will undoubtedly also get some traction with people simply curious about WebM.

Cory Doctorow give his books away free. Obscurity is worse than piracy. http://bit.ly/buNiGW Has worked well for him. His books are international bestsellers.

Unauthorized copying (sometimes mistakenly called ‘piracy’ or ‘theft’) isn’t going to go away and truthfully cannot be stopped, so the only logical solution is to find new business models that work.

There is only one thing worse for an artist or creative than having work downloaded without authorization and that’s to be lost in obscurity so no-one knowns about it. I’ve written about my views on my own materials but it’s interesting to read the opinion of someone who depends on his writing for his livelihood and still gives it away free.

As a practical matter, we live in the 21st century and anything anybody wants to copy they will be able to copy. If you are building a business model that says that people can only copy things with your permission, your business is going to fail because whether or not you like it, people will be able to copy your product without your permission. The question is: what are you going to do about that? Are you going call them thieves or are you going to find a way to make money from them?

May/10

27

Kudos to Adobe

Kudos to Adobe http://bit.ly/b4cqLg Now, what are those “additional Adobe publishing technologies” that turn InDesign to iPad app?

Seriously Adobe, spill. This is the sort of innovation we’re hanging out for: publish rich media versions of InDesign documents?

Created with Adobe InDesign CS5 and additional Adobe publishing technologies, the WIRED Reader is the first in a series of steps for Adobe to enable magazine publishers and retail catalogers to deliver groundbreaking experiences across tablets, smartphones and other devices. By reaching readers in new ways on these emerging devices, publishers can increase circulation (because these new apps count towards audited ABC circulation) and deliver incremental digital revenue.

This is in the App store, approved by Apple, so it isn’t likely to be Flash based – compiled or not – and apparently passes muster as a native app. If that’s the case, then I see a bright publishing future for Adobe creative tools for content on the iPad.

Pretty flash, without Flash. (Possible reference only understandable by Brits and Aussies and the odd New Zealander.)

May 2010
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