The present and future of post production business and technology | Philip Hodgetts

Archive for May 14th, 2010



Cable TV was created to sell more TVs

Cable TV was created to sell more TVs. Talk about unintendec consequences. Guest blogger Craig Engle Senior VP from SyFy on Boing Boing has written a really interesting series all week on why shows get produced and others don’t; why shows get cancelled and other insights into the mind of a network executive.

Walson connected the mountain antennae to his appliance store via a cable and modified signal boosters. In June of 1948, John Walson connected the mountain antennae to both his store and several of his customers’ homes that were located along the cable path, starting the nation’s first CATV system.

If you’re not totally bored re Apple v Adobe re Flash MC Seigler “Adobe You Brought An Advertisement To A Gun Fight”

Adobe, no one seems to want to say this to you, but I will. Stop it, you’re embarrassing yourself.

You’ve just spent God-knows how much money on an ad buy that blankets much of the technology press (including this site). It’s a strange passive-aggressive message that just makes Jobs’ aggressive-aggressive post from a few weeks ago seem even more forceful. And it’s transparent. But worst of all, it won’t work. You must know this.

Jim Whimpey also has his say about who is really “open” and who is claiming to be open but isn’t:

Adobe: not open, claim to be.

Apple: not open, don’t claim to be, contribute heavily to that which is truly open.


Mick jagger says that record labels no longer pay money to artists (and only did for 25 years)

The article has a lot of background to the Stones, the Exile on Main Street album and his thoughts on Internet distribution:

I’m talking about the internet.

But that’s just one facet of the technology of music. Music has been aligned with technology for a long time. The model of records and record selling is a very complex subject and quite boring, to be honest.

Well, it’s all changed in the last couple of years. We’ve gone through a period where everyone downloaded everything for nothing and we’ve gone into a grey period it’s much easier to pay for things – assuming you’ve got any money.

His comments about record labels and their “support” for artists are much more interesting:

I am quite relaxed about it. But, you know, it is a massive change and it does alter the fact that people don’t make as much money out of records.

But I have a take on that – people only made money out of records for a very, very small time. When The Rolling Stones started out, we didn’t make any money out of records because record companies wouldn’t pay you! They didn’t pay anyone!

Then, there was a small period from 1970 to 1997, where people did get paid, and they got paid very handsomely and everyone made money. But now that period has gone.

So if you look at the history of recorded music from 1900 to now, there was a 25 year period where artists did very well, but the rest of the time they didn’t.



Reputation vs. Branding

Reputation vs. Branding Doc Searls on why reputation is more important than branding.

Branding has jumped the shark. The meme is stale. Worn out. Post-peak. If branding were a show on Fox, it would be cancelled next week.

He goes on to make the case that what’s really important is reputation. Without reputation the words around the brand won’t stand scrutiny.

Two points there. First, it’s hard to re-phrase reputation as brand, no matter how you put it. Second, branding is not positioning. By that I mean it would be easier to make positioning statements about any of those companies than to make a branding statement.

That’s because brands are nothing but statements. At best they are a well-known and trusted badge, name or both. At worst they’re a paint job, a claim, a rationalization or an aspiration. Branding can help a reputation, but it can’t make one. Real work does that. Accomplishment over time does that.

Pretty much anything Doc Searls writes is worth a read.



Vidler launches HTML5 beta

Vidler launches HTML5 beta – another distributor gets on the HTML5 bandwagon.

Adding HTML5 support means iPhone, iPod touch and iPad users can now watch Viddler-hosted videos. Previously, they couldn’t watch Viddler content because the devices don’t support Adobe’s Flash platform.

May 2010
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