The present and future of post production business and technology

Lady GaGa doesn’t mind if people “steal” her music.

Lady GaGa doesn’t mind if people steal her music, she makes it up in touring http://bit.ly/c6bufi

Lady Gaga admits she’s fine with people downloading her music in unauthorized forms because she makes it up in touring revenue:

She explains she doesn’t mind about people downloading her music for free, “because you know how much you can earn off touring, right? Big artists can make anywhere from $40 million [£28 million] for one cycle of two years’ touring. Giant artists make upwards of $100 million. Make music — then tour. It’s just the way it is today.”

The music, and the record contract, have rarely been the source of a band/artist’s revenue. The Label always seems to have as many costs applied to the artist as the artist generates in revenue. Mick Jagger said, last week, that the Record Labels never pay out. So touring is/has/will be a primary source of a musician’s income. Plus other reasons to buy stuff from the artist at a profit.

The music – free to distribute in infinite amounts – is a promotional tool for something scarce: performances.

 

 

 


Posted

in

by

Tags: