The present and future of post production business and technology | Philip Hodgetts

Archive for August 29th, 2010

Ogg: The “Intelligent Design” of digital media http://bit.ly/bUYo7B

The only thing Ogg is good for, is being open source, which isn’t relevant to professional media producers.

People who actually work in media don’t mind paying for stuff, and don’t mind not owning/sharing the IP. Video production professionals are so accustomed to standardizing on commercial products, many of them become generic nouns in industry jargon: “chyron” for character generators, “grass valley” for switchers, “teleprompters”, “betacam” tape, etc. Non-free is not a problem here. And if your argument for open-source is “you’re free to fix it if it doesn’t do what you want it to,” the person who has 48 shows a day to produce is going to rightly ask “why would I use something that doesn’t work right on day one?”

The open source community doesn’t get media. Moreover, it doesn’t get that it doesn’t get media. The Ogg codecs placate the true believers, and that’s the extent of their value.

August 2010
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