The present and future of post production business and technology | Philip Hodgetts

Archive for October 3rd, 2010

Five ways to build Unique Value for paid digital content http://bit.ly/aqDLKi

Techdirt.com originated, and I use it in my “Growing and Monetizing a Audience for your Independent Production” half-day seminar, the equation CwF + RtB = profit: Connect with your fans, give them a reason to buy (something) and you’ll profit.

This article specifically points out that you need to offer “unique” value, that isn’t just about content:

  • Unique Content
  • Unique Convenience
  • Unique Usefulness
  • Unique Experience, and
  • Unique Packaging.

You can’t sell abundance – and digital copies are abundant and virtually free – but you can sell something that’s unique. Unique value is at the heart of monetizing and audience in The New Now.

October 2010
M T W T F S S
« Sep   Nov »
 123
45678910
11121314151617
18192021222324
25262728293031