The present and future of post production business and technology | Philip Hodgetts

Archive for October 30th, 2010

Microsoft Has Seen The Light. & It’s Not Silverlight.

My primary reasons for disliking Flash were that it was proprietary (only one vendor/source) and that it has horrendous performance on OS X (definitely improving but still bad). I disliked Silverlight for the first of those reasons: any development only comes from Microsoft.

Well, it seems that Microsoft have had a “shift of strategy” :

During last week’s Professional Developers Conference (PDC),ZDNet’s Mary-Jo Foley asked Bob Muglia, Microsoft’s SVP of the Server and Tools Business, why the company failed to highlight Silverlight in a meaningful way this year. His answer was rather surprising.

Silverlight is our development platform for Windows Phone,” he said. And while he said that the technology has some “sweet spots” for media applications (presumably like Netflix, which uses Silverlight on the web), its role as a vehicle for delivering a cross-platform runtime appears to be over. “Our strategy has shifted,” is how Muglia put it.

Instead, as they made clear during PDC, Microsoft is putting their weight behind HTML5 going forward. Hallelujah.

Further convergence on a single standard. Now if we can get everyone on the same page for HTML5 audio and video, it would be a big step forward. (I’m looking at you Mozilla!)

Wasn’t 3-D supposed to be cooler than this?

While it seems the entire industry is rushing to 3D, perhaps it’s time to step back a little and see if it actually enhances the movie-going experience.

The author’s headings probably tell you all you need to know about the article with my summary of the intent:

Shoddy technical work insults audiences (Most 3D is not well done)

No one asked for a 3-D ‘My Soul To Take’ or ‘The Last Airbender’ (A lot of 3D adds nothing)

That’ll be one $16.50 ticket for ‘Alpha and Omega’ (3D is expensive even if it adds nothing)

Would you like an eye infection with that? (Recycling glasses isn’t always done with meticulous cleanliness.)



Broadcast Networks – On Death and Dying

Broadcast Networks – On Death And Dying

For Broadcast Networks, the end is coming and it’s time for them to Accepttheir fate.

Kind of premature because Broadcast Networks(and cable) are still dominant,still making the money and still have the premium content, but it’s also equally obvious that status will not remain static in the future.

According to a model developed by Elisabeth Kubler-Ross in her 1969 book “On Death and Dying”, there are Five Stages of Grief.  
Over the past 20 years or so,Broadcast Networks have bounced around the First Four Stages in an effort to fight off the inevitable:

October 2010
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