The present and future of post production business and technology | Philip Hodgetts

Archive for March 12th, 2011

Last week I was a the official Storm launch at RED Studios. While Storm – the RED Digital Cinema Camera Production Hub – is undoubtedly going to be the “go to” app for  anyone working with RED footage, it wasn’t what set my mind thinking about lighting.

Before I get to that though, I was very impressed with Storm in every way (without having actually used it myself). Well thought out and priced appropriately, if you have to work with RED, you will end up buying Storm.

What set me thinking was the demonstration of RED Epic where the incredible low light performance and high dynamic range combined to kind of answer a question I’ve have had in my mind for a while.

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Power to the People: The Democratization of Film http://tinyurl.com/4d6o3wq

This is a really good read by Jeff Steele that starts with how production has been democratized through the use of less expensive tools. That ignores a whole lot of costs associated with quality production that aren’t associated with less expensive tools of production, but let’s allow the point for the moment.

His primary point is that, while production is democratized, financing and distribution are not. Again, I wouldn’t argue.

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March 2011
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