The present and future of post production business and technology | Philip Hodgetts

Archive for March 18th, 2011

Semantic Text Startup for: Cliff notes, keywords, key points and important facts derived from raw text.

One of the technologies I’ve been following, because I think it’s relevant to my goals with Assisted Editing (to take the boring out of postproduction). One piece of the “boring” is deriving keywords and concepts from spoken word (transcribed, of course).

Technologies like this, and others developed for the Library and Archivist industries, are becoming very sophisticated.

In an Assisted Editing context, the extraction of keywords (particularly) from a “chunk” of transcribed spoken word (let’s say an interview for a documentary), removes the need for a human to enter the keywords.

Having keywords is valuable because you can search for all instances of the keyword (to find common themes), which is something prEdit really does well, whether you’re going to build the initial outline manually in a tool like prEdit or Final Cut Pro, or use an Assisted Editing tool to get to a rough first assemble.

Professionalism is for Amateurs

After making the case that “professionals” rejected the founders of Google, the founders of Apple and that amateurs created the “much bigger than the pro encyclopedia” Wikipedia, the article finishes with this clincher:

My reluctance to work with so called ‘professionals’ goes so far that whenever someone says “Lets do this the professional way” or “But that doesn’t seems professional” I can’t help but instinctively move in the other direction. If it seems professional to me it sounds boring and unoriginal.

Its the awkward people, the creative thinkers and the unconventional innovators that rule the world. Not the people who act ‘professional’ and follow the beaten path.

Re-invent the world; act unprofessionally!

But what really is a professional?


March 2011
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