The present and future of post production business and technology | Philip Hodgetts

Archive for June 20th, 2010

Jun/10

20

How To Pitch Your Web series

How To Pitch [Liz Shannon] Your Web Serieshttp://bit.ly/bdIwFI

Liz Shannon Miller reviews web series for NewTeeVee and outlines what web series producers can do to make it more likely that they’ll get coverage. But it’s not just web series that should pay attention. If you’re pitching anything to any media outlet, you should follow these principles.

And I’ll add one more bonus from my seminars: before you ever pitch anything to anyone, know exactly what they cover and why. When you make the pitch, draw the connection for them: “I’m sending this to you because it’s relevant to your audience based on this and that other thing I’ve already ready from you.”

Jun/10

20

Scribd’s Decision To Dump Flash Pays Off

Scribd’s Decision To Dump Flash Pays Off, User Engagement Triples http://tcrn.ch/bELUlE

I didn’t see this coming:

Over the last few months, user engagement on Scribd has surged, according to CEO Trip Adler, thanks to its transition to HTML5, the introduction of the iPad, and Scribd’s Facebook integration. Of these three factors, Adler says the conversion from Flash to HTML5 was by far the greatest driver for his document sharing company. According to Scribd’s numbers, time on the site has tripled in the last three months.

http://bit.ly/9siPSX I thought we’d got over this stupidity with the crash of 2001, when all those Internet “businesses” that didn’t have any real business plan but spent a fortune on “eyeballs” because “this time it’s different”.

Business is never “different”. You need customers, revenue and a problem that they want to pay you to pay you to solve.

All kidding aside, no matter how much new communication technology evolves, some businesses will be quick to evolve and others won’t. Manufacturing, distribution, marketing, advertising and financing all respond to market pressures the best way they can. It’s the nature of business.

I think it is a huge mistake to focus or fixate on what the universe will “eventually” look like. It’s not a good strategic exercise and it’s not a good practical or tactical exercise. Most astrophysicists agree that at some point the sun will expand and consume the earth. Is it really helpful to put that in your long-range plan? So why try to guess when technological efficiency will usurp incumbent, massive, inertial systems? Why not simply profit from the delta between the two and be best practices at both?

 

A great, insightful article by John Naughton. http://bit.ly/bAuoOY

A funny thing happened to us on the way to the future. The internet went from being something exotic to being boring utility, like mains electricity or running water – and we never really noticed. So we wound up being totally dependent on a system about which we are terminally incurious.

He compares the introduction of the printing press with the Internet (an analogy I totally agree with) and wonders just what the ultimate result will be; after all, 17 years after the introduction of the printing press it would have been totally impossible to predict the overall effect.

It’s a long article, but definitely worth a read:

  1. Take the Long View
  2. The web isn’t the Net
  3. Disruption is a feature not a bug (read only this if you must skip the rest)
  4. Think Ecology not Economics
  5. Complexity is the new reality (Sharkey says complex systems can’t survive)
  6. The network is now the computer (but I still save things locally because connection is NOT ubiquitous and NOT 10%% reliable)
  7. The Web is changing
  8. Huxley and Orwell are the bookends of our future.
  9. Our Intellectual property regime is no longer fit for the purpose. (Amen)

June 2010
M T W T F S S
« May   Jul »
 123456
78910111213
14151617181920
21222324252627
282930