5 Media Relations Tips from Boston Globe Columnist, Scott Kirsner http://bit.ly/90HTGV
Scott’s been on both sides of the interviewer/interviewee equation so he knows his stuff. (He knows his stuff anyway!)
- Be Open!
- Be Seen
- Be an unselfish resource
- Create a dialog not a press release and
- Never call to ask if a press release was received.
These are great basics for dealing with an interview and certainly parallel what I’ve been teaching in my various seminars.