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5 Media Relations Tips from Scott Kirsner

5 Media Relations Tips from Boston Globe Columnist, Scott Kirsner

Scott’s been on both sides of the interviewer/interviewee equation so he knows his stuff. (He knows his stuff anyway!)

  1. Be Open!
  2. Be Seen
  3. Be an unselfish resource
  4. Create a dialog not a press release and
  5. Never call to ask if a press release was received.

These are great basics for dealing with an interview and certainly parallel what I’ve been teaching in my various seminars.