A Guide To The Cultural Battle Reshaping the Media Business

A Guide To The Cultural Battle That Is Reshaping The Media Business http://bit.ly/bhV7qC Top-down vs. Passion-driven; The Hero vs The Masses.

A much more thoughtful post than you’d expect from the “icanhascheesburger” guy! It’s not a long article but it’s well worth the read to understand the tension between traditional media and Internet Media.

The challenge for big media companies is not just financial. They have to find a way to embrace the power of their users and change their thought process and attitude towards their customers, while not alienating the creator-centric model that currently pays the bills. Interestingly enough, it’s the music industry (thanks to the pains caused by file-sharing) that’s beginning to experiment with ways to embrace the fans through merchandise and concerts, even if it means less short-term revenues.

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