Is Television Advertising For Old People? http://bit.ly/aQofqy
With a median age of 51, that makes more than half of those who watch prime time television are outside the desirable 18-45 demographic. More than half outside TV’s desired demographic. Hard to have a hit.
What does this mean for those content creators that rely on that distribution channel? Plan another approach; this one is nearing its use-by date!
So what does this mean for traditional content owners?
First, it means they are losing. They are losing their audience, which will ultimately translate into losing their revenue and relevance. If they do not commit to developing a meaningful audience off television, they will begin to lose their market capitalization.
Read on for implication two (Google and Apple are winning) and three (Technology is king over programming).